BNFlyer

FOR IMMEDIATE RELEASE

February 27, 2014

 Barnes & Noble Upper East Side Hosts Book Signing with Beyond The Mediterranean Diet Author and Culinary Nutritionist Layne Lieberman, RD

 New Book Reveals Healthy Eating Secrets of European Cultures: You Can Eat Pasta, Bread, Chocolate, Drink Wine and Be Slim and Healthy

NEW YORK – Award-winning culinary nutritionist Layne Lieberman, RD will be conducting a book signing and tasting event at the Barnes & Noble Upper East Side store (150 E 86th St, New York, NY 10028 -86th and Lexington) on Thursday, February 27th at 7:00 pm to promote her new title Beyond the Mediterranean Diet: European Secrets of the Super-Healthy (December 2013). 

Also in recognition of February American Heart Month, Layne will be sharing some of her tips and food samples for heart-health. A book fair will also be held that day (from 9:00 am to 10:00 pm) with 10 to 20 percent of sales of all books purchased (at the sole discretion of Barnes & Noble at time of purchase) with a special voucher contributed to the American Heart Association. For those who cannot attend that day, the book fair will be available on-line from February 27th through March 4th at bn.com/bookfairs.  Enter Book fair ID: 11296027 at checkout.

Beyond The Mediterranean Diet chronicles Layne’s first-hand experience with European food cultures and explains how to incorporate the European secrets of healthy eating into the American grab-and-go lifestyle. “The traditional Mediterranean diet no longer serves us in today’s modern global world where we have so many food choices,” Layne says. “The secret is to know how to identify and incorporate fine food, as it is an essential part of life’s enjoyment, while practicing the dietary habits of the super-healthy European countries.”

For more than two decades, Americans have followed the Mediterranean Diet for healthier living, replacing butter and beef with olive oil and seafood. Yet as a nation, rates of obesity and related illnesses are higher than ever. Even with globalization expanding the fast-food playing field outside of America, how is it that Europeans continue to have some of the highest health statistics – yet don’t deprive themselves of decadent food?

The Mediterranean Diet assumes that everything you eat is produced locally, and those living in the regions where it began didn’t have to factor in the temptations we have in our modern world, so following traditional ways of eating was much easier. When Americans were first sold on the diet in the 1990s, the essential element upon which it was based – eating more fresh foods in appropriate portions rather than rely on the convenience of what’s processed and packaged – was oversimplified and only zeroed in on individual components the diet suggested, such as swapping out one fat for another. 

When Layne’s husband’s job brought her to Europe for two years and she immersed herself in European food culture, it clicked.  She went beyond this over-simplified approach to the Mediterranean Diet when she found that people in Europe’s three healthiest countries – France, Italy, and Switzerland – have learned how to have a wholesome diet that allows for eating a variety of foods, including favorites such as pasta, cheese, bread, chocolate and wine.

Illustrated in four-color throughout, the book is an entertaining combination culinary travel and cook book. In six easy steps, Layne spells out how to adopt this healthy European approach to eating and enjoying food while staying healthy, as she shares each country’s secrets and explains the simple and straightforward rules they follow.

She then provides readers with specific tools to use to incorporate these concepts into their daily lives, including:

  • An aisle-by-aisle shopping guide on how to avoid the traps of the American supermarket
  • “Super-Healthy Plates” that show appropriate portion sizes for meals and snacks
  • A guide on how to order boldly when dining out
  • 50 mouthwatering and nutritious European-inspired recipes, with a variety of low-fat, gluten-free and vegetarian options

“People in these countries are excellent role models for us,” she says. “If we can change our eating habits to mirror what they do, we too will be able to leave the fad diets behind and live healthier, happier lives.”

For more information on the book signing event, please visit: http://store-locator.barnesandnoble.com/event/4664761 or call (212) 369-2180.

Beyond the Mediterranean Diet: European Secrets of the Super Healthy is available at Barnes & Noble and other fine book sellers.  It is also available on a number of websites in UK, Sweden, Australia, Canada, Slovakia including www.gazellebookservices.co.uk, www.angusrobertson.com.au and on Layne’s website www.WorldRD.com.

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